The founder’s reading file
Margins. Cash. Capital.
Read the workings before changing the budget.
- 01
06 Nov 2026 · 7 min read
Angel investors in India: a D2C round guide
Find angel investors in India for a D2C brand. Compare networks and platforms, check published cheque sizes and prepare the economics behind your round.
- 02
06 Nov 2026 · 7 min read
Contribution margin: meaning and calculation
Contribution margin is net sales less variable costs. Learn its meaning, calculate it for a D2C order and set an acquisition limit with a rupee example.
- 03
06 Nov 2026 · 7 min read
Ecommerce profitability: from order to cash
Build a monthly D2C profit statement, separate contribution from operating profit, and test whether inventory and settlement timing leave enough cash.
- 04
06 Nov 2026 · 7 min read
How to raise funding for a D2C startup
Prepare a D2C funding case around contribution, inventory and milestones. Build the cash ask, choose a funding route and organise evidence for investors.
The next decision
Know what an order
can afford to earn.
We rebuild your contribution margin per order and show what ad spend it can carry. A free review with Boring Commerce.